The goal of Green was to design a proof of concept mobile shopping experience for both iOS and Android that targets subscription-based product ordering.
I worked closely with the product team to develop a flow that gave returning users a streamlined checkout experience. By organizing subscriptions into a single tab and populating items into custom user-defined categories the user can quickly drill down into and add multiple items to checkout. Since the MVP launch, I shifted focus to designing a fresh and vibrant identity within a color palette representative of the brand name.